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Magento performance optimization that makes stores faster

Hyvä themes, server tuning, database work and leaner frontends, measured against your own baseline.

LivingZone.de furniture store homepage, built on Magento 2 with a Hyvä theme RoomService360.com home page on Magento 2 with Hyvä P3Bio.com storefront on Magento 2

Case · LivingZone.de

Magento 2 + Hyvä

Core Web Vitals green on mobile and desktop

LivingZone.de on Magento 2 and Hyvä: all Core Web Vitals green on mobile and desktop.
  • LCPLargest Contentful Paint
  • INPInteraction to Next Paint
  • CLSCumulative Layout Shift
  • TTFBTime to First Byte

What we measure before and after every change.

When does a Magento store need speed work?

Your Luma theme loads too much JavaScript

Hyvä replaces Knockout.js and RequireJS with Alpine.js and Tailwind CSS. The root cause goes, not just the symptoms.

RoomService360.com

Hyvä migration and code-level performance optimization.

Why a Hyvä theme makes Magento faster

Google flags your Magento Core Web Vitals

We work on LCP, INP and CLS with critical CSS, deferred JavaScript, image optimization and lazy loading.

LivingZone.de

“He was very receptive to my suggestions for improving website speed, and they were implemented perfectly.”

Maximilian Grosch, Merchant, LivingZone.de

Read our Magento page speed guide

Your catalog grew and every page slowed down

Query optimization, indexer tuning, cron management and smarter caching keep large catalogs responsive.

P3Bio.com

Manages a 1M+ product catalog.

Find the bottleneck with a Magento store audit

What our Magento speed optimization covers

Six areas across the whole stack, worked in order of impact and tested before and after.

Why Hyvä is usually the biggest win
  • Against minor fixes. Caching, CDN and image work help, but the Luma frontend stays the bottleneck.
  • Against server tuning alone. Server changes help, yet Magento’s legacy frontend is the root cause. Hyvä removes it.
  • Against a platform switch. Moving platforms can cost you customization. Hyvä keeps Magento’s flexibility and adds speed.
  • Long-term upkeep. Clean markup on Tailwind CSS and Alpine.js means faster debugging, easier updates and fewer security issues.

How we speed up a store

The same six stages on every project, with metrics recorded at the start and checked after each release.

Start with a free audit
  1. Step 01

    Discover

    Review the code, data and setup before changing anything.

    • Claude
  2. Step 02

    Plan

    Scope, estimate and agree priorities with you.

  3. Step 03

    Build

    Specialist engineers ship small, reviewed changes.

    • Git
    • Docker
  4. Step 04

    Test

    Automated and manual tests on a staging copy.

    • PHPUnit
    • Playwright
  5. Step 05

    Ship

    Planned releases with a tested rollback.

    • GitHub Actions
  6. Step 06

    Monitor

    Watch performance and errors after every release.

What each stage means for speed work
  • Discover. Baseline metrics, bottleneck identification and a look at competing stores.
  • Plan. Prioritized fixes, each with its expected impact.
  • Build, test and ship. Git-based CI/CD with automated performance testing and zero downtime.
  • Monitor. Before and after testing, monitoring setup and ongoing support.

Magento stores we made faster

Three projects picked from 100+ delivered.

See all Magento projects

The performance stack we tune

Frontend

  • Hyvä
  • Tailwind CSS
  • Alpine.js
  • Critical CSS

Server

  • Redis
  • Varnish
  • Elasticsearch
  • PHP 8.x
  • CDN

Metrics

  • LCP
  • INP
  • CLS
  • TTFB
  • PageSpeed

Delivery

  • Git
  • GitHub Actions
  • Docker
  • Playwright
  • PHPUnit
  • Claude

Ways to work with us

Quick wins first, a Hyvä migration when it pays off, or ongoing tuning. Start small, switch later.

Hire a Magento developer

  • Quick wins

    Caching, CDN and image optimization.

    Usually 2 to 4 weeks

  • Dedicated developer

    A Magento engineer keeps vitals green release after release.

    Ongoing, monthly

Magento page speed questions

What is Magento performance optimization?

Magento performance optimization is the work of making a Magento store load and respond faster. It is for stores with a heavy Luma theme, failing Core Web Vitals or a large catalog that slowed every page down. Magento360 tunes Hyvä themes, servers, databases and frontends, and measures every change against your own baseline.

How much faster will my store get?

It depends on your starting point and the scope of work. We record baseline metrics such as LCP, INP, CLS and TTFB in the audit. Then we test the same pages before and after every change, so you see the real gain. LivingZone.de, for example, reached all-green Core Web Vitals on mobile and desktop.

Is migrating to Hyvä worth the investment?

For most Luma stores, yes. Hyvä replaces Knockout.js and RequireJS with Alpine.js and Tailwind CSS, so pages ship far less JavaScript. Caching and server tuning help, but the Luma frontend stays the bottleneck. Hyvä removes that root cause, keeps Magento’s flexibility and makes your store easier to debug and update.

How does speed affect conversion rates?

Slow pages cost you sales. They raise bounce rates and cart abandonment. Faster pages and passing Core Web Vitals give your shoppers a smoother path to checkout. That is why we measure LCP, INP, CLS and TTFB before and after every change, so you can tie each fix to a real speed result.

What does Core Web Vitals optimization involve?

It means improving LCP, INP and CLS, the three Core Web Vitals. We use Hyvä migration, server tuning, critical CSS, deferred JavaScript, image optimization and lazy loading. The goal is all-green scores on mobile and desktop. Every change is tested against your own baseline before and after release, so you see what moved.

How long does performance optimization take?

Quick wins such as caching, CDN and image optimization usually take 2 to 4 weeks. A Hyvä migration usually takes 6 to 10 weeks. You get a timeline after the free audit, once we know your baseline. If you want your vitals kept green over time, a dedicated developer can work on it monthly.

What you get

A performance report on what slows your store down.

  1. We measure your store’s speed
  2. Written report
  3. 30-minute walkthrough

First reply within 1 business day.

No login needed. NDA on request. First call in your time zone.

Free store audit

Step 1 of 3

Where is your store?
Platform
What needs fixing?
Pick up to three
Where should we send it?

Sending your request.

No login needed. NDA on request.

Book a discovery call