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HomeSpice.com

A rugs and home furnishings store moved to Shopify with a new Figma design and 100% of SEO rankings kept.

HomeSpice.com storefront on Shopify with the custom Figma design
HomeSpice.com storefront after the project

Technology stack

Stack
  • Shopify
  • Custom theme
  • Figma
  • Custom apps
  • Matrixify
  • Shopify Flow
  • Klaviyo
  • Stamped.io

Published . Updated .

A Shopify home furnishings store, rebuilt

Challenge

Move from Magento 2 to Shopify, keep rankings and traffic, and ship a new Figma design with size and pattern logic.

What we delivered

Migration and SEO
  • Shopify store setup with full planning and launch strategy.
  • Products, customers, pricing and inventory migrated with Matrixify.
  • SEO-preserving URL structure and 301 redirects.
  • Grouped product data remapped with size, pattern and material logic.
Storefront
  • Custom Figma design, validated through A/B testing.
  • Custom mega menu, sticky header and enhanced predictive search.
  • Product pages with zoom, GIFs, video galleries and size guides.
  • Eight custom-designed landing pages.
B2B and operations
  • Rug size request form with conditional logic.
  • Custom Shopify app for quote submission and draft orders.
  • Wholesale store with pricing tiers by customer tag.
  • Shopify Flow automation for order processing.
  • Stamped.io reviews, Klaviyo email flows and a Google Shopping feed.
  • Stripe and PayPal payments, UPS and FedEx shipping.

What changed

SEO held through the migration, revenue grew 29% and the store got faster.

  • Better mobile UX
  • Admin workflow streamlined

Figures are from the original case study. No measurement period was recorded for the revenue figure.

SEO rankings
Unstableto100%retained
PageSpeed score
C/D gradeto85+(A grade)

Source: the HomeSpice.com case study results.

What the client says

“Built Magento Site Much better than my previous teams. Very Happy with work. Would re-hire.”

Junior GuptaOwner, HomeSpice Decor LLC

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