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DesignerAppliances.com

A premium appliance retailer’s Magento 2 platform, custom built in 1800+ development hours.

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DesignerAppliances.com home page on the custom Magento 2 theme
DesignerAppliances.com storefront after the project

Technology stack

Stack
  • Magento 2
  • Custom theme
  • Custom modules
  • Elasticsearch
  • Varnish
  • Ghost CMS
  • Firecheckout
  • Amasty

Published . Updated .

Inside a custom Magento 2 build

Challenge

A premium appliance retailer with showrooms and trade partners needed a fully custom Magento 2 platform built for performance and scale.

What we delivered

Product pages and comparison
  • Most components custom-designed and built, not theme-based.
  • Product pages with color variations, buyer box and accessories.
  • Custom product comparison module for up to 4 products.
  • Amasty Advanced Sort, Layered Navigation, FAQ and Infinite Scroll.
  • Brand and Projects landing page modules.
Pricing engine and checkout
  • Pricing engine for rebates and promotions.
  • Custom rebate and pricing logic modules.
  • Firecheckout with delivery address restrictions.
Content, media and speed
  • Custom header with a customized Ves Mega Menu.
  • Advanced Content Manager module for flexible homepage sections.
  • Ghost CMS blog through custom Magento widgets.
  • Live Instagram feed and YouTube sections.
  • Varnish caching and PageSpeed optimization.

What changed

Checkout conversion and average order value rose after the move from Magento 1 to a custom Magento 2 build.

  • Moved from Magento 1 to a custom Magento 2 platform
  • Checkout conversion up 20 to 30%
  • Average order value up 40 to 85%

Figures as published on the original case study. No measurement period was recorded.

What the client says

“When we decided to move from Magento 1 to Magento 2, the challenges seemed endless, especially with our custom templates and a myriad of plugins. Enter Vishal and the Magento360 team. Their technical finesse made the whole process surprisingly smooth. What I particularly appreciated was their structured approach, always ensuring we were updated frequently. If you’re in the Magento space, these folks are the real deal. Highly recommended.”

John CareyOwner, DesignerAppliances.com

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